Major TV spring campaign of Laboratorios Viñas

Based on agile and very clear creativity, the new advertising campaign of Radio Salil reaches the mass media via the greatest coverage today: TV. With a major national campaign including the most important two groups, that is, Atresmedia and Mediaset, also reinforced in Catalonia by TV3 and 8TV, Laboratorios Viñas would like to provide the maximum support to pharmacists in one of the key seasons for the product. For this, it will appear on our TV screens in April and May.

These creative pieces in 20” and 10” versions are aimed at a double target public: the amateur athlete who can suffer any muscle or joint injury when practising their favourite sport (cramps, a pull, a mild sprain…) and any person who may suffer a problem caused by a poor posture, torticollis, low-back pain, a move…

Thanks to its triple effect:

• Warmth effect
• Anti-inflammatory effect
• Analgesic effect

Radio Salil provides symptomatic local relief of pain in the muscles and joints, as it contains methyl salicylate, menthol, salicylic acid, camphor and methyl nicotinate, a combination of analgesic, anti-inflammatory and rubefacient (causing a transient feeling of burning followed by progressive reduction of pain located in the skin and underlying tissues at the site of application).

With this campaign, Laboratorios Viñas continues its line of support to pharmacists as first health advisor for amateur athletes and is within a global strategy where there is also a place for training activities such as on-site and on-line Pharmaceutical Care Courses in Physical Activity and Sports.

Related products

Radio Salil Cream

30 g cream

60 g cream 
 

Radio Salil Spray

130 ml pressure spray