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Consumer Healthcare

Consumer Healthcare Consumer Healthcare

Dental whitening

Bacterial plaque takes the form of a very fine film, invisible to the naked eye, which bonds itself firmly to the surface of the teeth and results in a disagreeable feeling of a dirty coating all over one’s teeth.

The plaque

The existing bacteria of this plaque feed on traces of food (particularly ones with a high sugar content); they generate acids which attack the enamel demineralizing it, and this can lead to tooth decay and that very unpleasant “bad-breath” effect of halitosis.


Worse still, once this process is under way, the plaque builds up forming a calcium deposit called tartar, a visible, unsightly film often accompanied by dark stains. Meticulous daily hygiene, using a specially formulated product and proper brushing, conters this plaque formation and thus prevents residues of various kinds (food, coffee, tobacco, etc.) from becoming deposited on the teeth, leading to stains and discolouring and spoiling the white colour of the enamel.


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