Introducing Liposomial Well-Aging: the new range of specialist care products for mature women’s skin
Almost 7.5 million women in Spain are aged 50 or over. Their lifestyle is in stark contrast with previous generations. Unlike their forebears, they feel confident, dynamic and attractive. Today’s mature woman no longer hides her age: she wears it as a badge of honour and maturity.
This new woman shuns the artificial. For her, beauty is synonymous with health and naturalness. It is no longer a question of fighting off the passage of time, but of joining forces with it, making the most of life by fully enjoying each and every moment. This is a woman in search of products that help her to maintain her natural beauty, being herself, because she is confident in her own skin.
Well-Aging means ageing naturally and intensely enjoying every moment of life
With this new woman in mind, one who stays young in her maturity, Laboratorios Viñas launches Liposomial® Well-Aging, a range of products designed for all skin types past the age of 50. The formulas of this new line reflect the woman for whom Liposomial® Well-Aging is created: a woman who is active and honest, who knows what she wants, knows how to take care of herself and understands that technology can be a helping hand to keep her skin healthy.
Cellular Longevity
With the innovative LWA Complex®, this range is designed to prolong a woman’s natural beauty, lengthening her cellular longevity and preserving her skin’s health. Its content based on liposomes, hyaluronic acid and vitamins A and E offers three-fold benefits found in each and every one of the line’s products.
1.- Detox action on cells: reactivates the cell’s own waste removal process - one which deteriorates over the years and contributes towards ageing - to preserve skin’s cellular health and prolong its longevity.
2.- Offers and instant re-tautening effect. A network of biopolymers generates an invisible 3D veil with an “express facelift” tautening effect, providing an instant sensation of comfort on skin. Transported via next-generation liposomes, vitamins A and E reinforce the anti-wrinkle action.
3.- Improves skin’s elasticity and luminosity thanks to a prolonged hydrating effect. Present throughout the range, hyaluronic acid is its key hydration booster. It forms a film at skin’s surface, boosting its moisture-fixing ability and helping to improve the skin’s elasticity and tone, while smoothing micro-texture and evening out the complexion.
Furthermore, all of the range’s products are infused with a floral feminine fragrance. The aroma’s top notes - over the first 15 minutes - of bergamot, green notes and apple offer a fresh effect; the middle notes - which are prolonged over up to 6 hours - of lemon, jasmine, peach and carnation confer a sense of femininity, while the base notes - which last up to 24 hours - of aquatic notes, sandalwood and musk invite relaxation and create a luxury feel.
The range is made up of 4 references
With its melt-in texture, Liposomial® Well-Aging Firming Day Cream SPF 15 moisturises skin with an instant re-tautening effect, re-structuring it to prevent the appearance of wrinkles and boosting its resistance. With an SPF 15 sun filter.
Liposomial® Well-Aging Restoring Night Cream is a nourishing cream with a soft, non-greasy texture, which moisturises skin while activating nocturnal cell renewal, for a visible reduction in wrinkles. Prevents and treats the signs of ageing while improving elasticity.
Liposomial® Well-Aging Intensive Lifting Serum is an intensive regenerating treatment that offers a lasting lifting effect, boosting the effects of the Liposomial® Well-Aging creams. It treats wrinkles in-depth and regenerates skin’s luminosity. It is endowed with a refreshing texture with a soft-touch, oil-free effect.
Liposomial® Well-Aging Eye Contour Filler is a specific eye contour treatment to tauten, nourish and smooth skin to maintain youthful-looking eyes with an innovative, fresh and light texture. It combats signs of fatigue and offers a wrinkle-filler effect. Its innovative silicone applicator makes application easy and pleasant. Ophthalmologically tested.
Visible results in 28 days
The Liposomial® Well-Aging range products’ effects on the treatment of the signs of mature skin ageing have been proven. A sensorial study carried out on over 300 volunteers* confirmed their appreciation of visible results in 28 days. Furthermore, 9 in 10 women preferred Liposomial® Well-Aging to their usual cream.
Their reviews included highlights such as “visible reduction of expression lines” and “visible anti-wrinkle effect.” They also found that the combined use of Liposomial® Well-Aging Firming Day Cream SPF 15 and Liposomial® Well-Aging Restoring Night Cream improved the visible results.
This new range of products offers high efficacy and enjoys the backing of a pharmaceutical company with strong expertise in dermocosmetics, with an excellent price-quality ratio.
30 years of Liposomial® Anti-ageing
Liposomial®, the mature skin specialist brand from Laboratorios Viñas is celebrating its 30th birthday. In 1988, Liposomial® Anti-ageing was launched and has been a benchmark product in pharmacy cosmetics ever since. A pioneer in the use of liposomes to combat the different signs of ageing, it remained the market’s number 1 product for many years and continues to be trusted by thousands of women today, who enjoy the outstanding moisturisation and comfort it provides.