Laboratorios Viñas presents its new corporate image at Infarma
Infarma, a meeting point for pharmacy professionals in Spain brought together nearly 30,000 attendees, 350 companies and laboratories, during its latest edition held in Madrid this past 8, 9 and 10 March.
Laboratorios Viñas kept a stand at the Medicines and Pharmacy Fair where it introduced its new corporate image and hosted a series of activities revolving around four of its main brands.
For the first time, all divisions of the company gathered at the Laboratories Viñas stand, open to all professionals in attendance at Infarma, to present its extensive and versatile product portfolio, grouped into different categories: skin care, hair & nail care, hand & foot care, eye care and oral health, as well as pain management and child health. To this end, part of the stand recreated a linear display with room for all brands.
Another part of the stand was devoted to offering different experiences intended to bring some of its major brands even closer to visitors. Specifically, four demonstration activities were carried out with the help of experts and professionals:
1. Hair and nail test sponsored by Vitacrecil Complex Forte, involving a professional analysis of guests' hair and nails based on high-magnification microscopic observation to provide detailed information on their condition.
2. Beauty care session for sensitive eyes, sponsored by Belcils, intended to discover dermocosmetic solutions to beautify and care for the eyes and lashes while enjoying a professional makeup session.
3. Therapeutic foot massage, sponsored by Saltratos, where two physiotherapists administered foot massages to attendees and recommended the most appropriate treatments.
4. Skin pigmentation test, sponsored by Tanit, in which a pharmacist analysed levels of skin moisture, elasticity, sebum, keratin and melanin using a dermoanaliser.
Infarma 2016 closed its doors with excellent attendance figures for the Laboratorios Viñas stand thanks to the interest it sparked among pharmacy professionals.